Hiring Digital Marketing Executive for software company in the window and door industry.

Job Description:

We are looking for a proactive and performance-driven Digital Marketing Executive to support global lead generation and brand-building initiatives. The ideal candidate will have hands-on experience in SEO, Google Ads, digital analytics, lead generation, and marketing operations, with the ability to contribute across multiple digital channels and support exhibition marketing activities.

Key Responsibilities SEO & Organic Growth

• Execute on-page, off-page, and technical SEO activities.
• Conduct keyword research and competitor analysis.
• Monitor website performance using Google Analytics and Google Search Console.
• Work closely with content and development teams to implement SEO recommendations.
• Build and manage backlink acquisition initiatives. Performance Marketing (PPC)
• Plan, execute, monitor, and optimize Google Ads campaigns.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword research and audience targeting activities.
• Create compelling ad copies and optimize landing page performance.
• Monitor campaign KPIs including CTR, CPC, CPA, Conversion Rate, and ROAS.
• Manage advertising budgets and improve campaign efficiency.

Lead Generation & Marketing Operations

• Support inbound and outbound lead generation activities.
• Prepare prospect databases through market research and data scraping.
• Assist in lead qualification, tracking, and assignment to Territory Managers.
• Maintain marketing databases and campaign records.
• Coordinate with sales teams to improve lead quality and conversion rates.

Analytics & Reporting

• Generate weekly and monthly marketing performance reports.
• Monitor website traffic, lead generation metrics, and campaign effectiveness.
• Conduct A/B testing and conversion optimization initiatives.
• Identify opportunities for improving marketing performance through data analysis.

Social Media & Content Support

• Support LinkedIn marketing and employer branding initiatives.
• Coordinate content publishing activities across digital channels.
• Work with designers and content creators on campaign execution.
• Ensure consistency of messaging across all marketing assets.

Other Responsibilities:

• Handling whole marketing team
• Assigning lead to territory manager
• Preparing scraping data
• Helping in an exhibition layout
• Preparing Marketing and Data preparation

Required Skills

• Google Ads Campaign Management
• SEO (On-Page, Off-Page & Technical SEO)
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush / Ahrefs / Moz
• Keyword Research & Competitor Analysis
• Conversion Tracking & Reporting
• Lead Generation
• Microsoft Excel / Google Sheets
• WordPress CMS Preferred Skills
• LinkedIn Ads • Meta Ads (Facebook & Instagram)
• Email Marketing Platforms
• Marketing Automation Tools
• Basic HTML/CSS Knowledge
• B2B Marketing Experience

Qualifications:

• Bachelor’s degree in marketing, Business, IT, Communications, or related field.
• 3–5 years of experience in Digital Marketing, SEO, PPC, or Performance Marketing.
• Google Ads and Google Analytics certifications preferred.
• Experience working in a B2B environment will be an added advantage.

Success Metrics

• Growth in qualified leads generated.
• Improvement in website organic rankings.
• PPC campaign ROI and cost-per-lead performance.
• Lead-to-opportunity conversion rate.
• Website traffic and engagement growth.

(Working Hours/Timing: 9:30 AM to 6:30 PM) - 5 days

Interested candidate can send their resume on varsha@postaresume.co.in
Call now on +91- 6354797016