Opening for Deputy Regional Sales Manager (Dy.RSM) for food manufacturing company based at Jaipur and Rajkot location

Job Description:

1.Role Overview

The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography. The role drives regional revenue growth, market expansion, distributor & super stockiest management, and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs. This role is strategic, analytical, and leadership-oriented, with strong ownership of region-wide GT sales performance.
2. Key Responsibilities

A. Regional Sales Strategy & Planning
 Develop and execute regional sales strategy aligned with company objectives.
 Build annual/quarterly/monthly business plans for assigned region.
 Identify growth opportunities, market gaps, and structural improvements in the GT network.

B. Multi-Territory Leadership
 Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
 Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
 Conduct regular field audits and market-working with ASMs.

C. Distributor & Super Stockist Management
 Lead appointment, evaluation, and optimization of super stockists and key distributors.
 Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
 Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.

D. Market Development & Expansion
 Identify and prioritize new markets, white spaces, and high-potential regions.
 Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
 Approve surveys and appointments for new distributors in strategic locations.

E. Team Leadership & Capability Building
 Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs, and distributor salesmen.
 Set KPIs, monitor performance, and drive productivity improvements.
 Conduct capability-building, coaching, and periodic performance reviews.

F. Regional Performance Monitoring
 Review primary, secondary, and tertiary sales to ensure coverage and efficiency.
 Track outlet penetration, distribution width & depth, beat productivity, and service levels.
 Use data-driven insights to drive corrective actions and performance improvements.
G. Competition Tracking & Market Intelligence
 Monitor competitor activities, price changes, trade schemes, and market-share movements.
 Present insights to senior management and recommend strategic actions.

H. Cross-Functional Alignment
 Coordinate closely with Marketing, Supply Chain, Finance, Commercial & HR for regional requirements.
 Drive execution of marketing initiatives, visibility programs, and new product launches.
 Ensure demand forecasting and stock movement are aligned with sales plans.

I. Reporting & Compliance
 Submit comprehensive regional MIS, business reviews, competitor analysis, and performance reports.
 Ensure adherence to company policies, compliance guidelines, and operational controls.

3. Skills & Competencies
 Strong leadership and ability to manage multi-level sales teams.
 Deep understanding of General Trade FMCG distribution.
 Excellent analytical, planning, and decision-making skills.
 Strong negotiation and distributor management capabilities.
 Proficiency in MS Excel, analytics, MIS & regional business reviews.
 High discipline, strategic thinking, and strong communication skills.

4. Ideal Candidate Profile
 12–18 years of proven experience in FMCG – Snacks/Namkeen/Food/Bakery categories.
 Strong exposure to Regional sales leadership, direct distribution, and super-stockist model.
 Strong understanding of Gujarat and surrounding market geographies.
 Ability to manage large GT sales teams and deliver consistent business results.

Reports To: Head – Sales & Marketing
Experience: 12–18 years (FMCG / Snacks / Namkeen / Food industry mandatory)
Travel Requirement: 12–15 days per month

For further details please call Megha on 9377677857 or you can mail your candidature on megha@postaresume.co.in