Hiring for Area Sales Manager for Food manufacturing company based at Jodhpur, Udaipur, Bhavnagar and Rajkot

Job Description:

The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.

Education
 Graduate; MBA preferred
 FMCG Sales background is essential

Key Responsibilities

1. Area Sales Operations & Market Hygiene
 Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality.
 Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.
 Ensure regular service to retailers through distributor manpower.

2. Sales Execution &  Target Achievement
 Drive primary and secondary sales for the allocated area.
 Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.
 Implement monthly sales plans, beat plans, and visibility initiatives.

3. Distributor Management
 Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.
 Review distributor ROI, manpower productivity, and route adherence.
 Resolve operational issues and ensure smooth coordination between company and distributor.

4. Market Development & Expansion
 Conduct market surveys to identify new outlets, gaps, and opportunities in the area.
 Drive new product placement, launch execution, and coverage expansion.
 Recommend and assist in appointing new distributors in uncovered or potential markets.

5. Team Management & Training
 Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.
 Conduct on-the-job training for new employees and ensure discipline and performance standards.
 Review field performance, beat adherence, and productivity of frontline manpower.

6. Reporting & Compliance
 Prepare and submit daily/weekly/monthly reports to the Dy. RSM.
 Maintain compliance with company policies, market working norms, and reporting standards.
 Ensure accurate and timely documentation, claim submissions, and market feedback.

Key Skills & Competencies
 Strong Food & FMCG General Trade experience (mandatory)
 Territory management and market execution
 Distributor management abilities
 Strong communication and negotiation skills
 Team handling and field training capability
 Analytical mindset and disciplined reporting
 Deep knowledge of local geography and market dynamics

Experience Required: Minimum 5 to 10 years in Food and FMCG General Trade
Travel Requirement: 15–18 days per month

For further details please call Megha on 9377677857 or you can mail your candidature on megha@postaresume.co.in